Storytelling Social Innovations in Health

Storytelling has been used to connect people to real life experiences. When hearing a story, people tend to put themselves in the place of the characters, expressing more empathy and showing more understanding. The storytelling process moves beyond the mere sending and receiving of data, to creating an experience.

We have approached our communication efforts through a storytelling lens. We wanted to ensure that the cases we research become more than mere facts that influence the minds of people, but rather also stories that will awaken hearts. Thus, throughout the past 6 years we have invested in developing a range of materials to share the stories that included photography, films, case posters, booklets.

Below are some examples of the various ways we tell stories.

FILM STORIES

We have visited multiple social innovations and produced a film for these cases.

The passion of innovators is undeniable (even on screen) and their stories have moved people in unexpected ways.

PHOTO STORIES

Every photo tells a story and often images speak louder than words.

We hope to share the stories of our innovations through our photos.

CASE COMPENDIUM

In 2018, we developed a case booklet to showcase all our selected innovations from 2014- 2015. An updated case compendium will be coming soon.

CASE POSTERS

For each innovation, we have designed a case poster –

a short summary describing the project context, intervention, impact and key lessons.

BOOKMARKS

Bookmarks were created to help promote the work of the hubs. Here are a few examples.

SOCIAL MEDIA POSTS

We developed social media posts for Facebook and Twitter, aimed to promote SIHI on these patforms.

BRAND GUIDELINE

To create a unified movement of individuals, organizations and institutions promoting and raising awareness on social innovation, we invested in building a strong brand for the initiative. Our brand guideline guides all our partners to ensure we communicate as a collective.

HUB SPECIFIC BRANDING

To support the insitutionalising of our country-based Social Innovation Hubs, we have contextualised the brand guideline accordingly. For both the Malawi and Latin America and Caribbean hubs, we developed a unique brand identity that fits the culture and context.

SIHI MALAWI BRANDING

SIHI LATIN AMERICAN AND CARIBBEAN BRANDING