Storytelling Social Innovations in Health
Storytelling has been used to connect people to real life experiences. When hearing a story, people tend to put themselves in the place of the characters, expressing more empathy and showing more understanding. The storytelling process moves beyond the mere sending and receiving of data, to creating an experience.
We have approached our communication efforts through a storytelling lens. We wanted to ensure that the cases we research become more than mere facts that influence the minds of people, but rather also stories that will awaken hearts. Thus, throughout the past 6 years we have invested in developing a range of materials to share the stories that included photography, films, case posters, booklets.
Below are some examples of the various ways we tell stories.
FILM STORIES
We have visited multiple social innovations and produced a film for these cases.
The passion of innovators is undeniable (even on screen) and their stories have moved people in unexpected ways.
PHOTO STORIES
CASE COMPENDIUM
CASE POSTERS
BRANDING
BRAND GUIDELINE
To create a unified movement of individuals, organizations and institutions promoting and raising awareness on social innovation, we invested in building a strong brand for the initiative. Our brand guideline guides all our partners to ensure we communicate as a collective.
HUB SPECIFIC BRANDING
COMMUNICATION STRATEGIES
In thinking about the communication of the network as a whole, at regular intervals we conducted a strategic communication exercise to consult our stakeholders, get their feedback and iterate our communication efforts accordingly. We are happy to share our communication strategies developed for each phase of the initiative.
HUB-PRODUCED COMMUNICATION MATERIALS
To access hub-produced communication resources such as additional templates and examples, click below.
Photography by Chembe Collaborative. Design by Chembe Collaborative in partnership with Because Stories and SIHI Hubs.
